Here’s more proof people are completely addicted to Pokémon Go: They’re spending more time playing the game than they are using Facebook.
On Monday (July 11), the average iPhone user in the US spent 33 minutes playing Pokémon Go, 11 minutes longer than they used Facebook, according to data from Sensor Tower.
Racking up 15 million downloads on iOS and Android so far, Pokémon Go has taken the world by storm since its release in the US, Australia, and New Zealand on July 6.
It soared to the top of the US App Store in four and a half hours, a record for gaming apps. It also became the fastest gaming title to become the top grossing iOS app (14 hours). Pokémon Go is technically a free game, but users who’ve been eager to get a leg up have collectively spent about $1.6 million a day on Pokéballs and other virtual goods since its launch.