While prices of course fluctuate, the difference between business class and first on a recent search between Dubai and New York was about $3,000 ($8,027 for first, and $4,987 for business). One-way first class tickets can climb to heights of above $21,000, and even at that level it was a bargain for Emirates.

For a modest price and filling what could have been an empty seat in its most premium cabin, Emirates got a viral video that details all of the out-of-reach luxury. It’s not the first time either: a similar video from last year shot by a travel blogger who said he got booked on Emirates first class using frequent-flyer-miles has over 2 million views on YouTube.

As for Neistat, he says he had one of the best days of his life.

“When I think of the greatest days in my entire life, I think of when my children were born, or perhaps when my son graduated high school or today when I was upgraded from business to first class on Emirates.”

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