(Universal Pictures appears to be taking down versions of the erroneous trailer, so we’re not sure how long this will last. Here is the real trailer for The Mummy with its sound effects intact.)

The botched trailer itself is amusing enough, but what followed was even better. People began editing Cruise’s doomed shrieks into footage from other films, like Darth Vader’s awakening in Revenge of the Sith:

The Mummy comes out June 9 and is the first installment in Universal’s planned “Monsters” cinematic universe, which will also include reboots of Frankenstein, Wolf Man, and Van Helsing, among others.

Universal, meanwhile, should consider embracing the meme. The accidental IMAX trailer, and the subsequent meme-making, has generated more buzz for the franchise reboot than any intentional marketing yet. Decades from now, when the reboot is but a distant cinematic memory, all we may remember from it are the screams.

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