Though the promotion is only for one day—March 30—it may wind up creating a new generation of Per Se apologists, something that would certainly boost the reputation of the restaurant, which is still recovering from an embarrassing January 2016 review (paywall) in The New York Times. That review stripped away two of the four stars the newspaper had previously awarded Per Se, describing the restaurant as a “no-fun house” that had suffered from a “slow-creep of mediocrity.” Horrified, Keller published a public apology online:

We pride ourselves on maintaining the highest standards, but we make mistakes along the way. We are sorry we let you down.

For any millennials looking to take advantage of the promotion, know it’s not a casual affair. The dinner will last about 4.5 hours and just might include a complimentary midnight tour through the kitchen, as has happened with previous guests.

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