This article was produced on behalf of iShares by Quartz Creative and not by the Quartz editorial staff.

Carefully consider the Funds’ investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds’ prospectuses or, if available, the summary prospectuses which may be obtained by visiting or Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

This is not meant to be investment advice. The information provided here may not be representative of the experiences of other individuals and does not guarantee future performance.

The strategies discussed are strictly for illustrative and educational purposes and are not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. There is no guarantee that any strategies discussed will be effective.

Diversification and asset allocation may not protect against market risk or loss of principal.

No proprietary technology or asset allocation model is a guarantee against loss of principal. There can be no assurance that an investment strategy based on the tools will be successful.

The BlackRock U.S. ETF Pulse Survey was conducted from September 12–26, 2016, by TNS, an independent research company. The survey interviewed over 1,000 individual investors and 400 financial advisors, from nationally representative online samples of household financial savings/investment decision makers age 21–75, with $100K+ in investable assets and aware of ETFs; and financial advisors age 21–75 with $25MM+ in assets under management.

The BlackRock Global Investor Pulse Survey is a major research study of 31,000 interviews in 20 countries executed by Cicero Group, an independent research company in July/August 2015. The reports, available at, focus on the findings in the U.S. where a nationally representative sample of 4,000 Americans between the ages of 25 and 74 and either sole or dual financial decision makers for their households were interviewed using an online survey methodology. Included in the study was a group of 787 affluent Americans (those with investable assets of $250,000 or more).

The iShares Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).

iSHARES and BLACKROCK are registered trademarks of BlackRock. All other marks are the property of their respective owners. 130429

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.