Snapchat trolls Instagram hard with a new April Fools’ Day filter
Many brands try really hard to be cheeky on April Fools’ Day. Many of them fail.
ByZoë Schlanger and Zoë Schlanger

But Snapchat managed to come through with a quiet prank than doubled as a sick burn.
On April 1, the company added a filter that made your snap look like an Instagram post liked by your mom. Or, to be specific, “my_mom” and just two other people.
Some saw this a Snapchat’s attempt to poke fun at Instagram over the similarities between Instagram’s newly added disappearing “stories” function and Snapchat’s entire modus operandi.
Ouch.