As companies integrate AI into the workplace, their focus will also on ethical and responsible AI use, Deloitte’s survey found. Of the executives surveyed, 86% said their organization is preparing to or has already implemented policies around ethical AI use. And more than 50% of surveyed leaders said focusing on ethical AI use is important to revenue, while 47% cited brand reputation and marketplace trust as reasons. Executives are focused on revenue, Ammanath said, because AI mishaps around fairness and bias could impact a company’s bottom line and its trust with customers.