
Tech & Innovation
Malaysia Airlines’s rebrand rests on the forgiveness of one groupIn its 41 years of flying, Malaysia Airlines had only two fatal accidents prior to 2014. With the airlines’ twin tragedies of flight MH17, being shot down in eastern Ukraine last week, just four months after MH370 went missing, it’s hard to imagine how the airline will bounce back. The airline is worth 75% less than what is was last year and is losing $1.6m a day. Following last week’s crash, it offered passengers refunds on any tickets purchased for flights to be taken this year. Now seems like a good time to act on the “sweeping change” the airline’s chief executive Ahmad Jauhari Yahya, promised in late June.
Updated July 21, 20225 min read