Eitan Chitayat is the founder and creative director of the Natie branding agency (www.natie.com). An international creative director and brand-builder, he's been delivering work for global clients, big and small, for almost 20 years. Amongst them: Apple, Volkswagen, Facebook, Google, and YouTube. He's lived in Hong-Kong, London, Tel Aviv, New York, and Boston and is happily married with 2 beautiful kids who fill him with joy. "Every word counts" and "Yes, let's" are words he lives by.