Sally Everett

The ABBA-inspired sequel to Mamma Mia! is filling cinemas around the world. But the film’s location—the small Croatian island of Vis—should now also expect to attract high numbers of visitors. The inevitable increase in inbound tourists visiting the film’s coastal backdrop will become the latest example of film-induced tourism—a phenomenon which describes the way people flock to visit film and television locations.

It was recently reported that cafes in Bruges charge tourists 10% more than locals for chips. Explained as “discount for customer loyalty,” tourists automatically end up in a higher price bracket.