Susan Kang

The world has gone gaga for Gangnam. By one estimate, Psy’s video has made $50 million for those along its viral path. For most of the 359 million-and-growing viewers on YouTube, the dance video surely represents their foray into Korean pop music, the phenomenon better known as “K-Pop.” And the New Yorker magazine made K-Pop’s acceptance official this week with a novella laying out the genre and its business model.