Chewy, Inc.’s CHWY Autoship program continues to anchor its business model, driving strong recurring revenue visibility and customer retention. The company highlighted that Autoship accounted for 83.3% of fiscal 2025 net sales, reflecting the growing preference for automated replenishment in essential pet care categories. This high penetration reinforces the predictability and stability of CHWY’s revenue base.
A key strength of CHWY’s Autoship ecosystem lies in its ability to embed convenience into customer behavior. By enabling seamless, scheduled deliveries of frequently purchased items, the company reduces friction in the buying process and strengthens long-term engagement. This model is particularly effective in the pet category, wherein demand is recurring and largely non-discretionary.
Autoship growth continues to outpace overall sales, increasing approximately 14% year over year in fiscal 2025. This trend indicates deeper customer adoption and higher spending levels among existing users. As customers increasingly rely on Autoship, CHWY benefits from improved retention rates and rising net sales per active customer, reinforcing its recurring revenue flywheel.
The program is further supported by CHWY’s expanding customer base, which reached 21.3 million active users, alongside steady growth in net spend per active customer (NSPAC), which rose to $591 in the fourth quarter fiscal 2025. These metrics highlight the company’s success in both acquiring customers and deepening relationships with existing ones through its subscription-driven model.
Management expects continued strength in Autoship as part of its broader growth framework, supported by stable customer additions, consistent spending expansion and ongoing share gains. With Autoship already contributing the majority of revenues, its sustained growth is expected to remain a key driver of predictable sales and margin expansion in 2026 and beyond.