LAS VEGAS – Every dog owner has seen their pet sound asleep, chuffing and twitching their legs as they doze, seemingly dreaming of chasing squirrels, cats, or postal employees. It's a fun – and often funny – thing to watch, but those somnambulistic-like movements can actually give some hints to your dog's well-being.
At CES this year, pet tech health company Queva is looking to dig deeper into those habits. And while it can't tell you exactly what your dog is dreaming of as he or she kicks you while you try to drift off, the company's latest product claims it can give you a sense of how that pup-nap is an indicator of your dog's overall health.
The company has unveiled an AI-driven sleep tracking feature for its Queva Smart Collar at this year's tech extravaganza. Among the metrics it tracks are sleep duration, quality, and consistency. It also monitors nighttime movement patterns and any long-term changes in behavior.
“Dogs can’t tell us when something feels off, but their sleep often does,” said Jacob Calderon, founder & CEO of Queva.
The insights the sleep tracker comes away with are displayed on an easy-to-understand chart, showing movement, total sleep duration and how much of that sleep was deep sleep.
Sleep tracking is a growing market for humans. The consumer sleep and activity monitoring market had an estimated market size of $30 billion in 2024 – and it's expected to top $58 billion by 2030, according to Grand View Research. The pet health market, meanwhile, is exploding, with Americans spending nearly $40 billion on veterinary care and pet pharmaceuticals in 2024, with projections that the market will reach $173 billion by 2027.
With those numbers in mind, the real surprise is that a sleep tracker for dogs hasn't been on the market for years.
Pet health tech isn't hard to find at CES this year. Beyond Queva's efforts, there's also Fompet, a pet body fat measurement device from Petground Co. that looks to curb the growing problem of pet obesity. There's also Hubplatform's Peanutcat Egg-1, a customized feeder for multi-cat households, offering tailored meals based on each cat’s health, age, and appetite for up to two months. And Garmin has rolled out the Blaze Equine Wellness System, an optical heart rate sensor that tracks a horse’s heart rate, strides, gait, distance and other real-time data.