DeepSeek is the 'Temu of AI,' analysts say

Wedbush analysts don't think China's DeepSeek startup will disrupt U.S. spending on AI

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After traders sold off global technology stocks en masse Monday on news of a Chinese artificial intelligence competitor, some aren’t too concerned with DeepSeek’s seemingly meteoric rise.

Analysts at Wedbush, led by Dan Ives, said in a note Tuesday that they “view the DeepSeek fear across the tech world as in essence a ‘tech AI head fake’ that will be short lived as more details and analysis comes out about DeepSeek’s model and China resources.”

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The sell-off led to a $1 trillion loss in market capitalization, with much of that driven by heavy bleeding in the tech sector. Nvidia (NVDA-5.05%) alone, which closed down 17% on Monday, shed $600 billion in market value — the largest single-day loss of any company in U.S. history. It ended the day with a share price of $118.68, bringing its market cap to $2.9 trillion.

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Shares of the AI chipmaker were up 2% in pre-market trading. Contracts for major U.S. indices were relatively flat early Tuesday.

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Traders fled the tech sector in response to Chinese firm DeepSeek’s announcement last week that it launched a model that rivals OpenAI’s ChatGPT and Meta’s (META+0.60%) Llama 3.1 — and which rose to the top of Apple’s (AAPL+0.29%) App Store over the weekend. Some analysts warned that DeepSeek’s model, which was built using less energy and with lower cost chips, could pose a threat to U.S. dominance of AI development.

DeepSeek in December launched a free, open source large language model (LLM), which it claimed it had developed in just two months for less than $6 million. It also said it built the model using lower capability chips from Nvidia, which could put pressure on the semiconductor darling if other firms move away from its premium offerings.

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But Wedbush said it’s not worried about DeepSeek disrupting the planned $2 trillion in capital expenditures expected on AI in the coming years.

“DeepSeek created an awesome LLM model (and credit to its software developers) however this Chinese AI small lab/LLM model is not bringing down the entire US tech ecosystem with it,” the analysts wrote.

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“Just like Temu was the ‘Amazon (AMZN-0.33%) model destroyer’ a few years ago... Amazon’s team adjusted and now look,” they said, referring it to the Chinese-origin e-commerce company that was feared to pose a major threat to competitors with its rock-bottom prices.