Dunkin' launched a collaboration with Kylie Jenner on Wednesday, introducing a trio of limited-time pink drinks called the King Kylie Collection alongside 16 other new menu items for summer.
All three drinks center on a pink aesthetic and are meant to evoke Jenner's King Kylie persona, which the company characterized as a period defined by vibrant, playful self-expression. Pink pineapple and dragonfruit go into the Candy Pink Lemonade Refresher, while the Vanilla Pink Cloud Latte is built on espresso and whole milk finished with a French vanilla flavor and strawberry cold foam topping; the Pink Lemon Drop Suncloud Lemonade, meanwhile, uses lemonade as its base and is also finished with strawberry cold foam, the company said.
"Pink has always been central to King Kylie, so partnering with Dunkin' felt like a natural extension of that world," Kylie Jenner said in a statement. "Three drinks, three different vibes — sweet, bold, nostalgic — all very me."
Dunkin' chief marketing officer Jill Nelson said in a statement that the collection "sets the tone for a summer lineup full of visually stunning, refreshing sips and bold flavor."
For the launch campaign, veteran music video director Dave Meyers helmed a commercial in which Jenner appears as a boardroom executive with one item on her agenda. In an interview with The Hollywood Reporter, Jenner said she had significant creative input on the collaboration and that it felt like a natural follow-on to a King Kylie 10-year anniversary collection she released late last year.
The King Kylie Collection is one piece of a larger menu rollout. The broader rollout extends well beyond the Kylie collaboration. On the lemonade side, seven additional drinks round out the summer lineup: a Suncloud Lemonade, Strawberry Suncloud Lemonade, Freeze Pop Suncloud Lemonade, Coconut Suncloud Limeade, Sparkling Lemonade, Strawberry Sparkling Limeade, and a Watermelon Lime Dunkin' Zero. Peanut butter and Fluffernutter flavors anchor another five new beverages — a Fluffernutter Cloud Latte, PB&J Cloud Latte, Fluffernutter Coffee Chiller, Peanut Butter Protein Latte, and Peanut Butter Shakin' Espresso — while bakery additions include an Ice Cream Cake Flavored Donut and Chocolate Crunch MUNCHKINS, the company said.
Dunkin' has leaned into pink-themed beverages throughout the summer. The chain launched eight pink drinks in a Barbie collaboration in early June, then added 11 more beverages for its Fourth of July menu. Wednesday's launch brings the company's summer drink additions to more than 35 new beverages across three separate menu drops.
All new items are available at participating Dunkin' locations nationwide for a limited time, the company said. Dunkin' operates more than 14,200 restaurants across nearly 40 markets and is part of the Inspire Brands family of restaurants.