The Weekend Brief offers analysis and insights on one big news item of the week, delivered only to Quartz members.
After spending billions of dollars over a decade, Apple is shutting down its plans to build an electric car also known as Project Titan.
The reversal of its EV ambitions comes at an odd moment for the iPhone maker. Customers are returning the $3,500 Vision Pro headset before the trial period expires; meanwhile, as the company redirects resources into AI, it lags behind tech giants like Google, Meta, and Microsoft.
The Weekend Brief will outline Apple’s decade-long electric car dream and look at the cash-rich company’s quest for another hit product.
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