Quartz Weekly Obsession

Sports branding

Sep 29, 2018; Pullman, WA, USA; Washington State Cougars mascot Butch dances with the Cougar marching band outside Martin Stadium before a football game against the Utah Utes.
Sep 29, 2018; Pullman, WA, USA; Washington State Cougars mascot Butch dances with the Cougar marching band outside Martin Stadium before a football game against the Utah Utes.
Image: James Snook/USA Today Sports
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