Gold is hard to pin down. It means a lot of different things to a lot of different people. But it’s desirable and expensive, which has made a consistent fulcrum of financial speculation for centuries. Even Costco $COST is trying to get in on the action by selling gold bars alongside cheap hotdogs and giant boxes of household goods. In fact, Bitcoin has long been thought of a sort of digital parallel to gold, with all the same animal spirits driving it. But as the precious metal hits a new record — it’s at nearly $2,200 a troy ounce in Thursday trading — investors could be forgiven for trying to find a reason for its continued rise.
