Why Indians were offended by Hyundai’s tweet?

Kashmir is a sensitive issue for both India and Pakistan.

While India has often emphasised that it is an integral part of the country Pakistan claims it is disputed and seeks full control of it. Both New Delhi and Islamabad, however, control parts of the erstwhile princely state as Indian-administered Kashmir and Pakistan-administered Kashmir.

India and Pakistan have, since their independence in 1947, gone to war multiple times over Kashmir.

Where Hyundai stands with its Kashmir tweet now?

Following the uproar, Hyundai Pakistan, whose India unit is the country’s second-largest carmaker, has deleted the tweet and issued a statement.

However, the damage may have been done already.

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