The poll has received over 1,400 votes so far, and 60% of the respondents want the user to be rewarded for his cleverness. Only 19% of the users have voted to revoke the user’s COD rights.

Flipkart launched COD in 2011 and it was a major success in a country where the penetration of banking and credit cards remains low. Most e-commerce players in India—including Amazon—now offer COD service.

Until 2014, COD accounted for up to 60% of all e-commerce transactions, according to a study by Internet and Mobile Association of India, and audit firm KPMG.

Even though COD is logistically costly, companies have not been able to do away with it.

The Quora user may have given another reason to e-commerce firms to think beyond COD.

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