Krispy Kreme is launching a limited-edition Match Day Dozen to coincide with the start of FIFA World Cup matches, available at participating U.S. shops from June 11 through June 14, the company said.
The Match Day Dozen, available June 11–14, includes 2 new doughnuts and comes with a $2 Original Glazed dozen deal
Credit: Krispy Kreme
Krispy Kreme is launching a limited-edition Match Day Dozen to coincide with the start of FIFA World Cup matches, available at participating U.S. shops from June 11 through June 14, the company said.
The collection includes two new doughnuts. The Kickoff Doughnut is an unglazed shell filled with Cookies & Kreme, dipped in green cookie dough icing, and decorated with soccer field lines and a soccer ball piece. The Soccer Rainbow Doughnut is an Original Glazed doughnut dipped in vanilla-flavored icing, topped with rainbow nonpareil sprinkles and a soccer ball piece. Rounding out the dozen are two staples from the permanent menu — Original Glazed and Chocolate Iced with Sprinkles.
The Match Day Dozen is available in-shop and for pickup or delivery through Krispy Kreme's app and website. Catering-size pre-orders are also available through the company's catering page, the company said.
During that same four-day window at participating locations, a $2 Original Glazed dozen deal is also available to anyone who buys any dozen or 16-count Minis.
Krispy Kreme Rewards members who purchase any dozen will be entered for a chance to win an exclusive Krispy Kreme soccer jersey, the company said. The giveaway runs from June 11 through June 17 and is open to U.S. residents 18 and older. No additional steps beyond a dozen purchase are required to enter.
"Soccer brings people together like nothing else, and fans are eager to share the excitement," Alison Holder, Krispy Kreme chief brand and product officer, said in a statement. "Wherever you're watching, the Match Day Dozen brings extra fun, flavor and color to every match."
The launch marks the second promotional push from Krispy Kreme in as many weeks. The company offered a free doughnut to every customer on National Doughnut Day on June 5, with no purchase required, along with a separate $2 Original Glazed dozen deal for customers who bought any dozen at full price.
Krispy Kreme operates in more than 40 countries through its doughnut shops, retail partnerships, and digital business, the company said.
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