Meta $META announced Friday that its Meta AI service is gaining capabilities that let the assistant handle certain tasks on a user's behalf, without requiring step-by-step instructions.
The updated assistant, powered by Meta's Muse Spark 1.1 model, is launching first in select markets via the Meta AI app and meta.ai
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Meta $META announced Friday that its Meta AI service is gaining capabilities that let the assistant handle certain tasks on a user's behalf, without requiring step-by-step instructions.
Among the new capabilities, the assistant — running on the company's Muse Spark 1.1 model — can generate morning briefings that pull from a user's calendar and take on repeating jobs like putting together weekly meal plans or surfacing trend updates, Meta said. Meta is starting the rollout in a limited set of markets, accessible through the Meta AI app and meta.ai, and intends to bring the features to more countries and additional platforms, WhatsApp among them.
"This is our next step toward personal superintelligence: an AI that knows your context, is there for you whenever you need it," Meta said in a blog post. Meta also noted that people can customize the degree to which the assistant acts on their behalf, and that an incognito mode is still on offer for anyone who wants their conversations kept private.
The new features arrive as Meta has been moving to position Muse Spark 1.1 as a model built for agentic and task-execution use cases. The model, which launched earlier this month alongside a public developer API, was developed by Meta Superintelligence Labs and came bundled with API pricing that the company said is roughly 25% of what Anthropic and OpenAI charge for comparable models.
Separately on Friday, Meta launched a dedicated app called Seller for merchants on its Facebook Marketplace platform. Through the app, sellers can oversee their active listings, respond to interested buyers, and monitor how individual items are performing, all in one place. Listing creation in the app uses Meta AI to suggest titles, descriptions, prices, and categories based on uploaded photos, the company said. Seller is available on the App Store for users 18 and older in the United States, with a web experience currently in testing, according to TechCrunch.
The platform processes upward of 430 million listings each month and counts over 1.1 billion active users.
Meta is scheduled to report second-quarter results after market close on July 29, the company said.
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