Can IKEA’s full-throated defense of packrats break the momentum of the global cult of decluttering? If you think of the store’s catalogue as a book promoting its philosophy, it’s one of the most broadly influential publications today: With a print run of over 210 million copies in 33 languages, the catalog is expected to reach 255 million people from Helsinki to Hyderabad. Though it’s not an entirely fair comparison, since Marie Kondo presents her message on many platforms, the author’s smash hit first book, The Life-Changing Magic of Tidying Up, sold somewhere upwards of 8 million copies.

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