While Urban isn’t providing Dior saddlebags to complete the costume, the retailer is tapping to something pretty interesting, namely, the meteoric rise of influencers in our culture. Five years ago, if you labeled yourself an “influencer” most people would be baffled, but in today’s world sharing content on your Instagram profile in exchange for money or free things (usually both) is an actual job and a distinct lewk.

And since the spooky Halloween costume is officially doomed—replaced by whatever happens to be á la mode in pop culture—the Instagram influencer may be the scariest costume to wear in 2018.

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