Starbucks is dropping a pink version of its viral bear-shaped collectible cup this summer

A hat and a strawberry straw topper distinguish the new cup's aesthetic, which draws from the Pink Drink beverage line, the company said. "Inspired by the customer-favorite Pink Drink and designed to bring a playful, seasonal touch, it's styled to feel bright, playful and unmistakably Starbucks," the company said in a statement.

Beginning July 9, the Starbucks Shop will open purchases to Starbucks Rewards Reserve members before the cup becomes available more broadly. Select coffeehouses will carry the cup starting July 13, though quantities will be limited. A two-cup-per-customer limit applies at both the Starbucks Shop and participating store locations.

No pricing has been confirmed for the Pink Bearista, leaving open whether the $29.95 tag from the holiday release will apply to the summer edition, according to 9News.

Its predecessor, a honey bear-shaped glass bottle with a green silicone beanie on top, entered the market as part of the 2025 holiday merchandise collection last November, according to 9News. Priced at $29.95, the 20-ounce glass sold out rapidly enough that eBay listings surfaced the same day, with certain resellers asking up to $300, according to 9News. Demand grew heated enough to prompt at least one altercation inside a Texas coffeehouse, according to 9News.

The Pink Bearista launch is the latest in a series of limited-edition merchandise releases from Starbucks. The company launched a collaboration with Dutch cartoon character Miffy at U.S. and Canada locations in May, with demand outpacing supply even before the collection reached shelves. These releases come as Starbucks works to rebuild customer traffic following an extended period of declining same-store sales; the company reported its first same-store sales growth in nearly two years last quarter.