Dunkin’ ‘Drive-Thru’ Starring Ben

Quotable: Ben Affleck’s love affair with Dunkin’

“It’s amazing! I have Dunkin’ Donuts every day. It’s very weird, I have it every day and people are always like, ‘Where is that? Is that near here?’ So, I feel like I’m spreading the word.” -Ben Affleck in an interview with Collider in 2019


One more thing: There’s more from Ben Affleck’s Dunkin’ stint

The 30-second spot doesn’t fully cover the whole day’s work Affleck put in at the Dunkin’ store. And there’s some interesting interactions that didn’t make the cut.


“It’s Boston, after all, so we had some rather coarse and agitated people who were willing to voice their displeasure in a colorful way, and I’m still lobbying to include the most interesting of those in some of the edgiest social spots,” Affleck told WSJ.

Already, scenes that weren’t in the Super Bowl ad are starting to show up on the company’s social media profiles. Dunkin’ will also air a scripted ad shot at the store in coming weeks, a company spokesman told WSJ.


One big number: The cost of a 30-second Super Bowl ad

$6-7 million: How much Fox reportedly charged for a 30-second spot.

A non-exhaustive list of Super Bowl’s big ad moments

🍎 Apple Music became the new sponsor of the Super Bowl halftime show. It replaced Pepsi, which had backed the show for 10 years.


🍻 Annheuser-Busch ended its exclusivity deal after three decades, making way for more alcohol brands, like beer brands Heineken and Molson Coors and liquor brands Remy Martin and Crown Royal, to advertise. The parent of the Bud, Ultra and Busch beer brands, remained the top alcoholic beverage company to run ads with three minutes of airtime nationally.

🌐 A year after Crypto.com, Coinbase and FTX Trading all bought ads at the NFL event, crypto companies were absent from the ad roster. The company that came closest to the category is Web3 gaming company Limit Break, which planned an “NFT giveaway” of sorts but when the ad aired, scanning the QR code just took viewers to the CEO’s Twitter page.


🍬 M&M’s “spokecandies”—anthropomorphized M&M characters—have drawn flak from certain political corners for swapping out the Green M&M’s shoe from heels to sneakers, as well as changing the Brown M&M’s stilettos into more reasonable pumps, and running an International Women’s Day campaign featuring female candies. Its Super Bowl commercial replacing the animated chocolate candies with actor Maya Rudolph as the official M&M spokesperson, advertising clam-flavoured“Ma&Yas,” had everyone perplexed. But it was all staged. In a press conference afterwards, the original candy mascots announced they were “back for good.”

🍿 DC released its ad for its The Flash starring the controversial Ezra Miller during the Super Bowl. Former Batman—no, not Affleck—Michael Keaton will reprise his role.


🎤 Rihanna, the world’s wealthiest singer that generated a buzz for her fiery red jumpsuit and now-confirmed pregnancy, is perhaps the only advertiser who didn’t have to pay to market her product. She smartly weaved in a subtle nod to her Fenty Beauty brand during her halftime show performance, touching up her makeup on stage.


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🏈 How the Super Bowl became an unrivaled US cultural phenomenon

🍺 Bowl LVII ad watch: less crypto, more beer

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