
Generative AI is poised to disrupt many industries, from law to education to design. With great power comes great risks: As companies such as OpenAI and Google race to build and deploy new content-generating artificial intelligence, the people working on this technology are voicing their concerns about it. (So is the US Federal Trade Commission, which on May 1 offered some friendly reminders to marketers about how to ethically use generative AI tools in advertising.)
Let’s take a look at some of the tech industry’s own critics, and what they’re saying about the risks of generative AI.