Prior to his arrival at Ticketmaster, Mehta held senior leadership roles at Square $SQ, overseeing product and business functions across a portfolio that included Cash App, Afterpay, and TIDAL. Speaking at a keynote on April 15, Mehta cast AI as something akin to a foundational infrastructure — a "new utility," in his words — that would underpin a reimagined approach to how fans discover and purchase tickets. Slides from the session showed a revamped purchasing flow that would make inventory availability, seat views, and pricing more transparent, with additional work targeting the mobile experience and how fans search for events.