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Walmart WMT+0.77% wants to compete with Amazon and is aiming to do so by leaning on Burger King.
In an effort to enhance Walmart’s WMT+0.77% loyalty program (Walmart+) to rival that of Amazon’s AMZN+2.09% Prime, the retailer is offering some special perks, including cheap and free Burger King items to its members, the company said in a statement on Thursday.
One immediate deal that Walmart+ members can get now is a 25% discount on any digital order from Burger King. Starting in September, members can score a free Whopper every three months with any Burger King purchase.
To redeem these perks, members need to link their Walmart+ membership with their Burger King Royal Perks account (or create a free account). They can use the BK App or bk.com to access the benefits, which come at no additional cost to rewards holders, according to Walmart.
The partnership, which Walmart boasts is the “first-of-its-kind,” is more in line with its efforts to boost its membership numbers, after a period where growth has slowed down. By providing attractive deals and offers, Walmart+ could stand to increase its numbers to better compete with Amazon AMZN+2.09% Prime’s extensive benefits. Walmart already works with other partners, such as Expedia EXPE-3.23% and Paramount+.
Like Amazon, Walmart offers its members digital and in-store benefits, including free delivery, shipping, and discounts on items such as gas, travel, and streaming services. Walmart’s membership program is priced at $98 per year, or $12.95 per month, while Amazon’s Prime costs $139 per year, or $14.99 per month.
Notably, Amazon reported over $14.2 billion in online sales during its two-day Prime Day blitz in July, further cementing the event as a major moment for the e-commerce industry.