Cash gifts

Being a new parent is expensive. Tech giants like Google and Facebook offer new parents “baby bonding bucks“ to spend on things like house cleaning, groceries, and babysitters. Google gives new parents $500, and Facebook gives $4,000.

Maternity concierge services

Fifth Third Bank, a US Midwest regional bank based in Cincinnati, Ohio, contracted to offer a maternity concierge service to employees in locations across 10 states. The virtual service, which helps new or expecting parents deal with everything from finding a nanny to planning gluten-free gender reveal parties, is offered in partnership with the Best Upon Request concierge service. American Express also has a concierge service for new parents, introduced in 2016.

Overnight shipping of breast milk

American Express, Bloomberg, OpenTable, PayPal, Snapchat, Viacom, and Zillow are just some of the companies that provide breastfeeding moms who need to travel for business the possibility of shipping their breast milk home overnight, at no cost to the employee.

Breast pumps

EY offers a hospital-grade pump to its working moms and to the spouses or partners of new fathers who work at the firm. Moms on the payroll can use the pumps in the private nursing rooms that are available in each EY US office.

Lactation consultants

Breastfeeding can be tricky to navigate without help from an expert. American Express and Abbott are just a few of the many companies that now offer lactation-consulting services to breastfeeding moms.

Care for children with special needs

Johnson & Johnson provides financial coverage for speech, occupational, and physical therapy for the special-needs children of parents who work for the company in the US.

Fertility treatments

Many US companies now reimburse full or partial fertility treatment for couples in their firms as part of their regular health benefit package. FertilityIQ, an information platform that reviews fertility clinics and doctors, published an analysis of benefits at 250 large or high-profile employers for couples who need medical help to have children. Some examples: Facebook and Salesforce offer benefits worth over $100,000 per employee, and Pinterest, Slack, Wayfair, Snapchat, Uber, and Foursquare offer smaller fertility assistance benefits. Two major consulting firms, Bain & Company, and Boston Consulting Group, offer unlimited coverage for fertility treatment.

Family coaching

EY’s Career and Family Transitions Coaching program supports new parents through individual and group sessions. Coaches help parents set realistic goals and expectations before, during, and after parental leave. Deloitte, KPMG, Proskauer Rose, and others professional-services firms provide coaching programs as a tool to retain working parents.


Wells Fargo offers scholarships of $1,000 to $3,000 to children of employees to help pay for high school or college. While many companies offer tuition assistance for employees, subsidizing education for employees’ kids is far less common.

Summer camp

SAS, an analytics company, offers on-site summer camp for school-age children at the company’s North Carolina headquarters.

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