“The timing of this email marketing campaign was insensitive and we apologize for that,” Christopher Nulty, an Airbnb spokesman, told Quartz in an email. “We continue to keep everyone affected by Harvey and all the first responders and their families in our thoughts.”

Airbnb has worked hard to build disaster relief into its community-oriented brand. The company has a “disaster response” program it typically activates after natural disasters and other catastrophic events around the world, which connects displaced people and emergency relief workers with local Airbnb hosts who volunteer to open up their homes for free. Airbnb activated this program in Barcelona after the deadly terrorist attacks that occurred earlier this month. It has enabled the feature for Hurricane Harvey, and more than 250 listings with a price of $0 are currently available on the designated webpage.

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