The holiday season is fast approaching in the West, and many companies are starting to ramp up their marketing ahead of the biggest gift-giving season of the year.
Apple recently sent out a marketing email to past customers with the subject line, “Give holiday magic with gifts from Apple.” It’s full of calls to buy Apple’s latest products, like the new iPhone X and its latest Apple Watch. But towards the bottom of the email, there’s a section entitled “Perfect stocking stuffers,” where Apple seems to have lost the plot a bit:
In the boxes that these items come in, it’s highly unlikely that any of these things would fit in the average Christmas stocking. I don’t know what’s hanging in CEO Tim Cook’s home at Christmastime (perhaps it’s something like this), but I don’t think a pair of studio headphones are likely to fit amongst the candy, gift cards, and knick-knacks usually found inside a stocking.
On top of that, most of these items are exceedingly expensive for things that are supposed to be like the amuse-bouche of Christmas presents. The cheapest thing list is the Belkin wireless charging pad, which costs $60. If this is what Apple is expecting us to put in our stockings, what’s it expecting us to put under the tree?