The newly created identities, many of which originated in the past decade, reduce the focus on gender—for either the subject or object of desire—in establishing sexual attraction. “Demisexual,” for example, is entirely unrelated to gender, while other terms emphasize the gender of the object of attraction, but not the gender of the subject. “Saying that you’re gay or straight doesn’t mean that you’re attracted to everyone of a certain gender,” says Dembroff. The proliferation of sexual identities means that, rather than emphasizing gender as the primary factor of who someone finds attractive, people are able to identify other features that attract them, and, in part or in full, de-couple gender from sexual attraction.