Wong said in the video that people from Google, YouTube, and Facebook were the campaign’s “hands-on partners” in helping utilize their platforms. “When you’re pumping in millions and millions of dollars to these platforms, you’re going to get white club [sic] treatment,” she said. “Without Facebook, we wouldn’t have won. I mean Facebook really and truly put us over the edge.”

Brad Parscale, a political newbie who created a database nicknamed “Project Alamo,” headed Trump’s digital operation and also used information from Cambridge Analytica and the Republican National Committee. Facebook helped disseminate its messages. Parscale has denied that Cambridge Analytica played a big role in helping Trump get elected.

Others have argued that Cambridge Analytica gets too much credit because few people know how its work may have affected  the campaign. But its influence was not negligible. A 2016 Bloomberg feature from behind the scenes in San Antonio says Cambridge Analytica provided optimal locations for Trump rallies based on the locations of persuadable voters. Parscale used the firm’s statistical models to flood likely Trump supporters with Facebook ads.

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