Of course, there’s no way to feel how the shoe will fit, and the technology isn’t yet released (no word on when it hits the wild). Other companies have already debuted AR fitting, like Warby Parker for glasses and even Lacoste for shoes—but Lacoste’s AR app doesn’t let you actually move your foot to see the shoe from multiple angles, or show the whole shoe over your own, making Vyking’s technology a step forward.

If Pokemon Go is any example, this will get copied to death and be everywhere in a matter of months. Enjoy!

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