Starring in a film has become a surefire way to boost tourism for a destination.
The economic benefit to local economies is huge. In 2012, Tourism Competitive Intelligence found that 40 million international tourists chose their destination primarily because they saw a film shot in that country. Up to 10 percent of tourists in the survey cite movies as a factor in deciding on their destination.
Tourism in New Zealand boomed following the Lord of Rings trilogy. The country launched a huge marketing campaign aimed at making the country synonymous with “middle-earth,” Air New Zealand painted its livery with Hobbit-themed images, and Hobbiton became one of the country’s most visited attractions.
Film releases’ effect on select locations:
![Image for article titled The forest where “The Hunger Games” is filmed saw a 31% increase in visits last year](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/bb33ed756b2f7694c78ca23d5e067574.jpg)
This post originally appeared at Skift. More from our partner:
The Rise of Destination Marketing Through Movies and TV