Regular gym visits, sessions with a performance coach, a nutritionist-designed diet and more are becoming regular parts of a professional esports player’s day. CompLexity, an esports franchise, is developing training for their players in a way that’s similar to that of traditional sports. So similar that they actually borrow straight from the books of professional football players—and there’s a reason for that. Jerry Jones, the owner of the most valuable team in the NFL, the Dallas Cowboys, recently bought a majority stake in compLexity. Now two of their teams are based in Frisco Dallas, with access to the same facilities as the footballers. As more money pours into esports, what it means to train like a professional gamer has changed. Jason Lake, compLexity CEO, refers to this industry shift as “esports 3.0.” Watch this video to see how far prepping for a match has gone.