Shopping in a digital world: Cyber Monday blows past $2B in online sales
By Tyler White | Manager and Principal Analyst, Adobe Digital Index


By Tyler White | Manager and Principal Analyst, Adobe Digital Index
While many reports indicated that, overall, in-store shopping for Thanksgiving weekend was slightly down, data from the Adobe Digital Index (ADI) offers this bright spot: Online shopping on Cyber Monday hit $2.29 billion in sales, which is less than 1% off ADI’s original prediction and up 16% year-over-year (YOY).
According to ADI numbers (based on an examination of 3 billion visits to retail web sites this past weekend), online sales for the five days from Thanksgiving through Cyber Monday broke all previous records–a good indication that e-commerce is becoming the shopping activity of choice in today’s digital world. Total online sales since Thanksgiving Day are up 26% YOY, to a whopping $7.4 billion.
Shopping patterns this season certainly have taken some unexpected twists, as retailers delivered promotions in waves and opened stores earlier on Thanksgiving Day. Although the promotions, in-store changes, and earlier shopping hours dramatically impacted Black Friday–pushing online sales up 39% YOY–Cyber Monday shopping patterns were consistent with previous years. Cyber Monday sales peaked between 8 p.m. and 9 p.m. Eastern Time, with sales in that hour alone totaling $150 million.

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This article was produced by Adobe and not by the Quartz editorial staff.