In his research analyzing May’s communication style, Bull found that her “distinctive equivocation style was essentially covert, characterized primarily by ignoring questions, modifying questions, stating or implying that she had already answered questions, and acknowledging questions without answering them.”

May’s approach risks driving voters already disillusioned by politics even further into despair. “Equivocation is politically important if it infuriates the public, and potentially turns them off politics,” Bull wrote recently. “Equivocation is also important because of its potential to undermine political accountability.”

How much longer can she keep this up?

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