Rival fast-food chain Burger King, however, stepped in, seeing a gap in the market:

Milkshakes were not the UK’s food projectile of choice until recently. While other countries have used yogurt, spaghetti, and even shoes to throw at politicians, “in Britain, it will always be eggs,” The Guardian’s Chitra Ramaswamy wrote in 2015. A raw egg, sometimes a rotten one, has been the most used protesting tool in UK’s history. Farage got his egging experience five years ago, and other prominent UK politicians have fallen foul of an egg, including the former prime minister David Cameron, and former deputy prime minister John Prescott, who attempted to take a swing at his egger.

But milkshakes have a few advantages over the humble egg. The sweet drink is much easier to carry around than a raw egg, and an unhappy citizen could always drink half and pour the rest. The impact creates a larger visual effect—while an egg only has one point of contact, dripping white sticky liquid makes a splash and is more internet-friendly. The sticky imagery of a soaked political figure removes some of their seriousness as the image travels around the web, as University of Bath politics professor Ivan Gololobov told the New Statesman. Milkshakes are also safer than eggs, with less risk of the target being hospitalized after an attack.

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