On Facebook, the top-ranked video publishers, according to data from Tubular, include the LADbible Group, which focuses on viral videos for young men, and Tasty, which churns out recipe videos.

McCue believes that a curated video platform can offer news organizations a better home for their videos than Facebook or YouTube. Flipboard, which has a total of 145 million monthly active users, already has an audience that values premium journalism. It seems natural that they would want a similar curation tool for news videos.

In an age where YouTube and Facebook have become delivery mechanisms for propaganda and misinformation, a dedicated platform for news video has another advantage: Users can trust the content they’re watching comes from legitimate news organizations.

Flipboard’s algorithm excludes publishers that don’t meet its criteria for quality, thus reducing the risk you’ll see them at all. McCue says that stories by the website Brietbart, for example, fall under Flipboard’s category for hate speech. The company plans on following the same standards for Flipboard TV. “We don’t want to put fake news in front of them. We don’t want to scare them about the coronavirus. We don’t want to create scenarios where people believe in rumors about political leaders,” said McCue.

For now, Flipboard TV is only available on the new line of Samsung Galaxy S20 phones, which also go on sale today. But the eventual plan is for Flipboard TV to expand to more devices, and perhaps introduce a free, ad-supported version as well.

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