Jill Biden appeared equally deliberate in choosing a label designed by a woman, given that men typically dominate top design and management roles in fashion, as in many other fields. Notably, it was made by a team based in New York’s garment district, a symbol of American manufacturing’s tenacious effort to hang on for survival.

The colors were no less intentional. The navy of Joe Biden’s suit was meant to signify a return to decorum, the team that designed it told WWD (paywall), while the blue of Jill Biden’s look suggested stability and confidence, according to a statement from Markarian. Harris’s purple coat, meanwhile, read as an ode to bipartisanship—a blending of red and blue—similar to the purple “Unity coat” by up-and-coming designer Jonathan Cohen that the new first lady wore to yesterday’s Covid-19 memorial.

Together all these choices implied a pro-American agenda that lifts up US businesses, embraces diversity, and unites the country. It’s a lot for clothing to communicate. The Bidens and Harrises now face the monumental task of making it reality.

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