CAN'T STOP WON'T STOP

Crocs just had its best quarter ever

Crocs have become the footwear of choice for millions of homebound  Americans in the pandemic.
Crocs have become the footwear of choice for millions of homebound Americans in the pandemic.
Image: David Brandon Geeting/Crocs
By
We may earn a commission from links on this page.

Crocs—the comfortable foam clogs of dubious aesthetic value—had started to accrue a subversive sort of cool among teens even before Covid-19 came around. But in the pandemic, the shoes have also become the footwear of choice for millions of workers and students prioritizing comfort while they’re homebound.

It’s been good for Crocs, which closed out 2020 with the best quarter in its history. Sales of its clogs, sandals, and accessories—but mostly clogs—spiked to $411.5 million, rising 56.5% above the same period last year.

The bulk of that business took place in the US, where Crocs continues to be strongest. Sales for the region actually doubled compared to the end of 2019. Crocs believes it’s seeing its clogs’ desirability grow in other markets too, such as Europe and Korea, helped by its celebrity collaborations.

All told, Crocs sold 18.9 million pairs of shoes in the quarter, Anne Mehlman, its chief financial officer, said on a call with investors and analysts. That’s a lot of oddball foam footwear in the world.