On WallStreetBets, the Reddit community famous for popularizing meme stocks, Tesla ranks third among mentioned companies (only behind GameStop and AMC) since 2021, according to Vanda. In that same period, Tesla was the eighth-most purchased US stock daily, behind Apple, chipmakers AMD and Nvidia, and a few others.

Tesla’s popularity, elevated by CEO Elon Musk’s Twitter habit, has been strong throughout the retail trading boom of the last few years. Splitting its stock has helped before. As it tries to appeal to more and more retail investors, it should only help again.

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