Apple $AAPL is still unveiling its new Apple Watch device, but perhaps the most surprising part so far is how it looks: Exactly like a watch. Because it is. A watch.
That’s not to say it’s disappointing—it actually looks pretty nice, and typically thoughtful.
But it’s interesting. Apple isn’t trying to popularize an entirely different-looking wrist-worn device—as, say, Nike $NKE tried with the Fuelband. Instead, Apple went with something that looks more like a classic wristwatch than we would have guessed, with a dial and everything.
Apple says the Watch will start at $349 and be available early in 2015. It requires an accompanying iPhone (iPhone 5 or higher).
