On the website, some 115 travelers of the African diaspora contribute write-ups and photos of their experiences in new places. One of the recent posts shared a Google Doc of travelers who had taken advantage of recent glitch pricing that offered cheap flights from the US to Abu Dhabi and Johannesburg. In response, more than 100 people shared their contact information and activities they wanted to do in the cities with fellow travelers.

Many of those travelers found out about the glitches from Nomadness Travel Tribe, a group of 9,000 travelers, mostly African American between 25-40 years of age and with yearly incomes around $40,000-$75,000, Nomadness founder Evita Robinson tells Quartz. Travel Noire’s demographic is similar: Its 70,000 monthly unique visitors are 25-35, in roughly the same income range, though some are higher.

The roughly $50 billion African-American travel industry could benefit from marketing that targets these avid young travelers, and links them to their history or the African diaspora of travel destinations, says Laura Mandala, managing director of tourism research firm Mandala Research, which published a report on African American travelers in 2011.

Instagram and other social media are an easy way in, Ugochukwu and Robinson tell Quartz. “Individuals of the African diaspora have been traveling for eons,” Ugochukwu says. But the more they see others’ travels online, the more they inspire each other to travel.

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