A middle age, Midwestern man with high-school diploma, low income and a tendency not to think his vote matters much: this is the identity of the average American anti-vaxxer, according to a survey run by real-time consumer insight firm CivicScience. The report assessed participants’ perception of general vaccine safety, safety of childhood vaccines (measles, mumps, rubella) compared to other vaccines (tetanus, flu, shingles), and whether they would allow healthy unvaccinated kids to attend school regularly.


A middle age, Midwestern man with high-school diploma, low income and a tendency not to think his vote matters much: this is the identity of the average American anti-vaxxer, according to a survey run by real-time consumer insight firm CivicScience. The report assessed participants’ perception of general vaccine safety, safety of childhood vaccines (measles, mumps, rubella) compared to other vaccines (tetanus, flu, shingles), and whether they would allow healthy unvaccinated kids to attend school regularly.
The poll, of at least 2,300 people across America, found that 7% would describe their position as anti-vaccine (compared to 9% from a previous survey of about half the size conducted by the Pew Research Center in early February), with an additional 15% who expressed no opinion on vaccines. Narrowing in on the minority who held negative sentiments toward vaccines, CivicScience extrapolated a series of indicators to help understand their profile. According to their findings, anti-vaxxers appear to be:
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So the Californian, highly educated, wealthy parents who refuse vaccines and have been at the center of the latest measles outbreak may not be the central villain. Neither are conservatives: while Republicans have been more open to legitimizing the positions of people who distrust vaccines, anti-vaxxers are likely not to vote for conservative parties (although they may share with them other anti-science views, such as climate change denial).