“I had no idea it would catch on like it has. I suppose I should have seen it coming… everyone loves Outkast,” Williams tells Quartz. He’s not quite sure about next steps.

The legacy of the Confederacy has been the subject of nation-wide debate after white supremacist Dylann Roof shot and killed nine people at a historic black church in Charleston, South Carolina. Roof appeared holding the Confederate flag, for many a symbol of racism and slavery, in a series of online images. Private companies have removed the flag from stores, and local authorities, including the state of South Carolina, have removed the flag from official grounds.

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