Some in China have speculated that the tape is a marketing stunt perpetrated by Uniqlo itself, a claim the company denies outright but that authorities are investigating.

“We would like to remind the public to uphold social morality and use our fitting rooms in a correct and proper way,” Uniqlo said in a statement. ”We also firmly deny some online allegations saying the video is our publicity stunt.”

It’s certainly not slowing foot traffic any. People are apparently visiting the store in question just to check out the fitting rooms, and presumably trying something on in the process.


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