Facebook is about to pass 1 billion daily active users

King of the App Store.
King of the App Store.
Image: AP Photo/Eric Risberg
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Facebook’s incredible user growth continues. Sometime this year—possibly this quarter—Facebook will pass 1 billion daily active users. And even sooner, it will pass 1.5 billion monthly active users—if it hasn’t already.

Those projections are based on the company’s second-quarter earnings report, released today.

Facebook said it had an average 968 million daily active users in June, up 17% year-over-year. Its monthly active users rose 13% to 1.49 billion.

Facebook added about 32 million daily users and 49 million monthly users during the quarter. (Rival Twitter, by comparison, added 2 million monthly active users during the quarter, excluding a class of SMS-only users; its shares declined 15% today.)

This puts Facebook on pace to reach or pass 1 billion daily users this quarter or next, and 1.5 billion monthly users even faster.

Meanwhile, Facebook continues to execute in its mobile advertising business. Mobile represented 76% of Facebook’s ad business last quarter, generating revenue of $2.9 billion, up 75% year-over-year.

Facebook also continues to get better at making money from its increasingly large, increasingly mobile user base. The company generated $3.45 in mobile ad revenue per average daily active user last quarter, up from $2.63 a year ago.